Just like any great harvest, success in marketing begins with fertile soil. If you have a product or service to offer, or simply want to spread your message, marketing is your key tool. But nothing can flourish until the foundation is prepared. Your business needs a strong, firm base to grow upon. Once those fundamentals are in place, you’ll have fertile soil, ready for limitless growth.

Sweet cherries grow best when different varieties pollinate each other. The same goes for your content—it's great to post consistently, but without the right interaction, the engagement will be sour, not sweet. To create an impact, you need to stir up excitement and connect with your audience. A business with low engagement is like a tree without fruit—no one’s noticing, no one’s biting. Without attention, you won’t spread your message, and without that, sales won’t follow.